Levi's has announced a new collaboration with the long-standing animation brand The Simpsons.

License Global

March 8, 2022

1 Min Read
Levi3922.png

The first collaboration in over three decades for the two brands, Levi's and The Simpsons, is producing a throwback streetwear collection featuring motifs, characters and iconography from the series.  

The collection includes a reversible puffer vest – with sky blue and cloud print on one side and The Simpsons signature yellow on the other – and a faded denim Levi's Trucker with a graphic of Bart Simpson drinking a Squishee alongside Levi's logo.  

The collection also includes a Springfield Elementary-inspired range – including a ringer tee, a letterman sweatshirt and a vintage school uniform-inspired corduroy jacket and pants. The jacket also features print lining with Lisa Simpson, Ralph Wiggum, Mrs. Krabappel, Otto the Bus Driver and more characters from The Simpsons portfolio.  

With additional t-shirts, hoodies, crew neck sweatshirts and Levi's x The Simpsons accessories, such as beanies and sling bags, the range launched across Levi's ecommerce platforms and retail locations worldwide.  

Read more about:

Levi'sThe Simpsons

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like