League Legacy Getting Hip with Licensing for Be Hippy Brand

Licensing/distribution of apparel and accessories to expand Be Hippy brand in resort and destination markets.

August 1, 2022

Be Hippy apparel.The Brand Liaison

Be Hippy, a lifestyle brand, has announced it has entered into a license agreement with League Legacy for apparel and accessories including popular “name-drop” customized headwear, apparel and home decor for the resort and destination markets.

“This is exactly the type of exciting graphics our customers enjoy ordering from us,” says Mark Caropreso, vice president, destination sales, League Legacy.

The new Be Hippy x League Legacy collections will include traditional apparel and headwear as well as several sustainable items consistent with the Be Hippy mission.

“We have been working with League Legacy for many years as a supplier and we know their quality and workmanship,” says Leigh Pearson, co-founder, Be Hippy. “This license is the perfect evolution of our relationship and enables us to expand the Be Hippy brand throughout the country including the resort and destination markets where League Legacy has built such a strong business.”

The League Legacy licensing program features Be

Hippy’s retro designs and taglines. Be Hippy products from League Legacy include headwear, apparel and home décor.

The Be Hippy x League Legacy license was created by The Brand Liaison as agent for Be Hippy.

The Brand Liaison

will continue to build the Be Hippy brand through a fully integrated licensing program spreading positivity in a world that needs peace, love and licensing.

“We looked at several business expansion strategies including licensing and The Brand Liaison stood out to us as the best agency to help us meet our goals,” say Bart O’Brien and Leigh Pearson, founders, Be Hippy, in a joint statement. “They understand our brand and share our mission for positivity and sustainability.”