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January 18, 2022
Le Vian and Godiva have announced a multi-year collaboration to premiere at Kay Jewelers in time for Valentine’s Day.
The first Godiva x Le Vian collection will debut exclusively in Kay Jewelers stores across the U.S. and on Kay.com.
Three Le Vian Chocolate Diamonds special edition necklaces take the form of some of Godiva’s chocolate treats. Le Vian has captured Godiva’s classic dark chocolate ganache heart with a pendant of the same name, with chocolate diamonds on a 14-carat honey gold chain. The collection's strawberry and chocolate heart is a tribute to Godiva’s strawberry crème tarte truffle and uses passion rubies, chocolate diamonds and white diamonds on a 14-carat strawberry gold chain. The third piece of the collection, the truffle pendant, is inspired by Godiva’s milk chocolate truffle and incorporates Le Vian’s chocolate diamonds and nude diamonds with a 14-carat honey gold chain.
"For 2022, Le Vian forecasted chocolate diamonds as the obsession of the year,” says Eddie LeVian, chief executive officer, Le Vian. “The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure and wonder of chocolate. This collection of delectable chocolate diamond jewels, inspired by Godiva's exquisite premium chocolates, were made with love to be savored by Valentines this year."
"We are thrilled to partner with Le Vian as part of our strategy to open more people's eyes to the wonder of Godiva," says Nurtac Ziyal Afridi, global chief executive officer, Godiva. "With Le Vian being the owner and leader in chocolate diamonds, and Godiva being the 'diamond of chocolate,' this is a perfect collaboration. Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering."
"The Le Vian collection at Kay is a customer favorite with new meaningful launches every year,” says Tonia Zehrer, senior vice president, chief merchandising officer, Signet Jewelers, parent company of Kay. “The Godiva x Le Vian partnership is a natural fit, who wouldn't want delicious premium chocolate with beautiful jewelry to match? As we continue to see our customers celebrate those closest to them, we are thrilled to exclusively premiere these unique and exclusive design packages to help them say, 'I love you.'"
The Godiva x Le Vian Valentine's Day collection will be premiere on Jan. 18 in store and online.
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