Law Roach x Pepsi Fashion Collection

Collection draws inspiration from the taste of Pepsi Wild Cherry and merges high fashion with the vibrant energy of ’70s roller skating culture.

License Global, Content Editor

November 1, 2024

2 Min Read
The Pepsi x Law Roach collection, Law Roach, Pepsi
The Pepsi x Law Roach collectionLaw Roach, Pepsi

Pepsi is launching a collaboration with stylist, Law Roach. Together, they are unveiling a limited-edition capsule collection inspired by the Pepsi Wild Cherry flavor.

The collection fuses the Pepsi brand’s classic appeal and Roach’s avant-garde style, nodding to ’70s roller skating culture. The capsule consists of fashion essentials, including bomber jackets, a denim jumpsuit, tearaway track pants, cropped baby T-shirts, statement shorts, crew and tall socks and monochromatic hats.

“The Pepsi brand has been a cultural trendsetter for over 125 years, and design has always been an essential element of that journey,” says Jenny Danzi, head, marketing, Pepsi. “Between the delicious, bold flavor and eye-popping design of our Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, it’s no surprise it’s one of our most craved colas. We want to help our fans embrace their wildly fashionable side with this new capsule collection – and no one could have brought the Pepsi Wild Cherry vision to life better than the creative powerhouse that is Law Roach.”

With its logo, branding and advertising campaigns, Pepsi has consistently led the charge at the intersection of pop culture and style.

Pepsi turned to Roach, a trailblazing fashion visionary renowned for transforming red carpets into runways to continue making waves. He is celebrated for his commitment to promoting diversity and inclusivity in fashion, amplifying underrepresented voices and styles.

Related:Pepsi: A Licensing Refresh

“Working with Pepsi is an opportunity to merge two worlds I know so well – fashion and pop culture,” says Roach. “This collection is a celebration of individuality and self-expression, values that Pepsi and I both share. Together, we’ve created a collection that will help people embrace their unique style while leaning into the history and iconic energy of the Pepsi brand.”

The Pepsi x Law Roach collection is available now for pre-sale on PepsibyLawRoach.com and will ship in early 2025.

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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