L’amy America, Authentic Brands Group Renew Licensing Agreement for Champion Eyewear

L’amy America has announced a multi-year extension of its Champion licensing agreement in partnership with Authentic Brands Group (Authentic), a global brand development and licensing platform. L’amy America, as premium eyewear brand specialists, will continue designing, manufacturing and distributing Champion optical and sunglass products for men, women and youth, solidifying over a decade of success with one of America’s most beloved and iconic brands. 

“The extended partnership with L'amy America allows us to bring Champion's iconic spirit of innovation and comfort to even more consumers across generations,” says Steve Robaire, executive vice president, Reebok and Champion, Authentic Brands Group. “Together, we'll keep pushing the boundaries of design and performance in eyewear, staying true to Champion's legacy while meeting the evolving needs of today's active, fashion-conscious individuals." 

Champion’s eyewear collection is recognized for its combination of high-performance functionality, superior comfort and modern, sport-inspired design. Offering a diverse range of styles and specialty sizes, the collection serves a broad demographic: 45% of offerings are dedicated to men, 30% to youth, and 25% to women. Crafted with high-quality materials and drawing from over 100 years of Champion brand history, the collection is an essential addition to any active lifestyle. 

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“Champion is one of the world’s most well-known sport-lifestyle brands and is leading the industry in digitally connecting with multiple consumer generations,” says Stephen Rappoport, chief executive officer, L’amy America. “We are so pleased to confirm the new partnership with Authentic and look forward to many more years of Champion growth.”