Fresh licensing partnerships, feature film and museum exhibit on the docket for brand.

License Global

November 12, 2021

2 Min Read
just peachy moomin group.png

King Features Syndicate has announced a new licensing program for the children’s property, Moomin, as the brand continues to gain momentum in North America. This growth is supported by new consumer product launches, the recent theatrical release of “Tove” – a new biopic about Moomins’ creator, Tove Jansson – and a Moomin exhibit now open at the National Children’s Museum in Washington, D.C.

King Features is building upon the brand’s successful licensing program with new apparel collections. On Nov. 5, Just Peachy, a California clothing and accessories brand, released its line of Moomin-inspired apparel, accessories and novelty items including hoodies, sweatshirts, bags and woven throw blankets. Additionally, the Ripple Junction apparel line has been renewed with Moomin-themed tops, loungewear, joggers, swimsuits, cell phone accessory, pins and more. In 2022, more Moomin characters will appear on assorted apparel, accessories, footwear, skateboard decks and more from Rowing Blazers.

Now through Jan. 9, fans in the U.S. can experience the magic of “Moominvalley” in person at the National Children’s Museum in D.C. by visiting the “Moomin Animations – Thrills and Cuddles” exhibit, produced by the world’s only Moomin Museum and brought to the U.S. by the Embassy of Finland in Washington, D.C. Combining texts and illustrations, the exhibit retells the story of how the Finnish author Tove Jansson’s Moomin books and comics have been brought to life using animation. Families can enjoy Moomin animation from different eras and parts of the world, from the very first Moomin film to premiere on TV to the most recent, 3D animation series, “Moominvalley.”

The exhibition is co-produced by the Moomin Museum, the Embassy of Finland in Washington, D.C., National Children’s Museum, Gutsy Animations and Moomin Characters, and is supported by Finarte and Lovi.

As part of the annual Kids Euro Festival in D.C., organized by the EU Delegation to the United States, the Embassy of Finland and National Children’s Museum distributed 400 free tickets to the exhibition this fall. In addition, the festival offers a variety of free online programming for all to enjoy at home. Upcoming events include:


  • The Music of “Moominvalley” (Saturday, Nov. 20, 10:30 a.m. EST). Composers Samuli Kosminen and Jarmo Saari share how they made the music for the TV series (Gutsy Animations, 2019).

  • Christmas in “Moominvalley” (Saturday, Dec. 11, 10:30 a.m. EST). Hear and discuss a Moomin story written by Tove Jansson and learn about the holiday traditions of her native Finland.

“Moomin and its charming characters are known around the world for friendship, love and adventure and have become a true cultural phenomenon,” says Carla Silva, vice president and general manager, global head of licensing, King Features. “We are thrilled to be sharing the Moomin values with consumers in North America through local products and experiences that the whole family can enjoy.”


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License Global

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