Ketnipz, STAFFONLY Collaborate for Fashion

Ketnipz, the Instagram mental health comic, and designer brand, STAFFONLY, have launched Ketnipz’s first collaboration in Mainland China and recently presented three looks at Shanghai Fashion Week. STAFFONLY’s mainline spring/summer 2025 collection, “Lost in Errors,” is inspired by the character, Bean’s, humorous office life. 

The collection features a playful range of denim, knitwear and lifestyle accessories in which Bean hides piles of paper airplanes behind office doors, and storylines of procrastination are revealed throughout the collection. 

“It’s an incredible pinch-me moment to see Bean on the catwalk,” says Harry Hambley, illustrator, Ketnipz. “It’s an exciting step for the Ketnipz brand and a huge indication in where we are going. STAFFONLY has interpreted the energy of Bean in such a fun and creative way that I’m proud to be a part of. It’s exciting to see Bean’s storylines coming to life in a whole new and unexpected way!” 

“The STAFFONLY team is very excited to be Ketnipz’ first Mainland China collaboration and to have brought them to the catwalk with our Shanghai Fashion Week show,” says Cory Cheng, general manager, STAFFONLY STUDIO. “Bean’s whimsical animations and the relatable storylines of ‘Bean’s Office’ blend seamlessly with the ‘Lost in Errors’ SS’25 Collection and our curious design spirit.” 

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Three looks were revealed at Shanghai Fashion Week, and all 13 pieces from the collection will be available at retail with STAFFONLY’s mainline collection in spring 2025. 

This collaboration is one in a range of licensed products Glue Creative Thinking has in the pipeline for Ketnipz, with more to come.