JLG Pairs Pepsi with Shadow Hill for Capsule Collection

Parts of the collection sold out within days of launch.
License Global

March 7, 2022

Joester Loria Group

Pepsi has teamed up with apparel company Shadow Hill for a spring lifestyle collaboration drawing inspired by ’90s Americana culture.  

Designed in Los Angeles, the Shadow Hill x Pepsi premium athleisure-wear collection includes modern apparel silhouettes reimagined through a vintage lens.  Accompanying the fleece pieces are accessories such as a letterman varsity jacket, a trucker hat and a vinyl glassware set, all featuring Pepsi's logos and slogans from years past. 

The Shadow Hill x Pepsi limited-edition capsule collection recently launched exclusively on Shadow Hill's ecommerce site. Several pieces in the capsule sold-out within days of the launch. 

The limited-edition collection is available at 


This brand licensing partnership was brokered by The Joester Loria Group, Pepsi's exclusive licensing agency in North America. Past Pepsi collaborations include 

Pepsi x Polaroid

Pepsi x FILA

 and more.

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