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March 7, 2022
Pepsi has teamed up with apparel company Shadow Hill for a spring lifestyle collaboration drawing inspired by ’90s Americana culture.
Designed in Los Angeles, the Shadow Hill x Pepsi premium athleisure-wear collection includes modern apparel silhouettes reimagined through a vintage lens. Accompanying the fleece pieces are accessories such as a letterman varsity jacket, a trucker hat and a vinyl glassware set, all featuring Pepsi's logos and slogans from years past.
The Shadow Hill x Pepsi limited-edition capsule collection recently launched exclusively on Shadow Hill's ecommerce site. Several pieces in the capsule sold-out within days of the launch.
The limited-edition collection is available at Shadowhillusa.com/collections/pepsi.
This brand licensing partnership was brokered by The Joester Loria Group, Pepsi's exclusive licensing agency in North America. Past Pepsi collaborations include Pepsi x Polaroid, Pepsi x FILA and more.
Read more about:Pepsi
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