Jewelry company, Jared, has announced the launch of estd. 1933 by Esquire, a collection designed for men in partnership with Esquire magazine and SHR Jewelry Group. In a deal brokered by IMG, the collaboration will leverage increased visibility around the men’s jewelry category for Jared this holiday season.
Esquire collaborated on the development of the collection with SHR Jewelry Group, a longtime Jared partner. The new jewelry line features elevated styles crafted in sterling silver, 10-14K gold overlay and unexpected textures and materials. The men’s jewelry line will include bracelets, rings, necklaces, pendants and earrings.
“The men’s collection launch with Esquire and SHR reinforces our commitment to capturing market share in this ever-growing category,” says Ann Grimmett, vice president, merchandising, Jared. “As an expert in men’s fashion, Esquire is an ideal partner for this initiative to help elevate Jared’s current offerings and provide our customers with a well-made, stylish collection at an accessible price point.”
The estd. 1933 by Esquire collection is available to purchase on Jared.com and in stores. Every piece is discreetly engraved with the Esquire signature “E” to ensure authenticity.
“As more and more men are expressing themselves through jewelry, it’s critical to offer them the right blend of design, materials and craftsmanship that they can wear with confidence,” says Scott Rauch, chief executive officer, SHR Jewelry Group.