J.Crew Partners with USA Swimming on Exclusive Collection

In partnership with USA Swimming, J.Crew celebrates its coastal lifestyle heritage with a campaign starring USA Swimming athletes and a limited-edition collection.

License Global

June 6, 2024

1 Min Read
USA Swimming collection, J.Crew
USA Swimming collection J.Crew

J.Crew has announced it has partnered with USA Swimming on a limited-edition collection and campaign for summer.

The USA Swimming x J.Crew collection features apparel and accessories across women’s, men’s and kids’ categories, including classic crewneck T-shirts and sweatshirts, a swimsuit, windbreakers, bucket hats and baseball caps and limited-edition cashmere styles. The collection took inspiration from vintage swimming graphics and styling with a focus on ’90s beach apparel.

“This summer will be an incredible global heritage moment for our brand – and as J.Crew looks ahead, we want to continue to authentically seek culturally significant alignments and evolve our rich history of collaborations,” says Libby Wadle, chief executive officer, J.Crew Group. “We are thrilled to be able to partner with USA Swimming on this lifestyle and swim campaign and celebrate these incredible athletes on their paths to Paris and beyond.”

The campaign will highlight the incredible athletes of USA Swimming, telling their stories and personal journeys, both in and out of the pool. Athletes featured in the campaign include Olympic medalists and world champions, Jay Litherland, Olivia Smoliga, Dare Rose, Rhyan White, Drew Kibler, Natalie Hinds, Leah Smith, Claire Curzan and Kate Douglass.

“J.Crew uniquely captures the spirit of classic Americana, and USA Swimming is honored to partner with such an iconic brand,” says Chris Brearton, chairman, USA Swimming. “As we continue on the road to Paris, we are grateful for the partnership of J.Crew and for championing our athletes with grace and style.”

The collection will be available for purchase on Jcrew.com, in stores and select J.Crew Factory stores.

Read more about:

J. CrewNorth America

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License Global

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