British rock band Iron Maiden, and Marvel have collaborated to create a unique collection of merchandise. Fans of both will be dealt a wide assortment of apparel and accessories that highlight Marvel characters and the band’s mascot, Eddie.
The collaboration interweaves the universes of both brands with designs that pay tribute to Wolverine, Venom, Thanos and Deadpool in unique variations of album and single artwork such as “Fear of the Dark,” “The Trooper” and “Killers.”
“Eddie has long stood shoulder to shoulder with the greatest superheroes and we’re also pretty proud of the Worlds we created for his many incarnations – from battlefields to Egyptian tombs to frozen icescapes or futuristic cities, says Rod Smallwood, manager, Iron Maiden. “Juxtaposing some of the most recognizable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years and working with Marvel and their unparalleled character-based IP is the perfect fit in this day and age. To see such iconic characters alongside Eddie is something our fans have discussed for years, and we think that the twist of placing Venom, Thanos, Thor or Deadpool in our Maiden worlds will excite fans of both cultures.”
Eddie, whose image appeared on the band’s debut single, “Running Free,” has evolved to adorn every piece of artwork, including albums, tour posters, beer labels, graphic novels and merchandise, even featuring in computer games and award-winning mobile RPG game, “Legacy of the Beast.”
“Marvel is cool and aspirational, and has inspired the greatest artists, musicians and creators for more than 80 years,” says Paul Gitter, senior vice president, Marvel Licensing. “This collaboration offers another exciting example of how the Marvel brand continues to push into lifestyle areas, with music being a top priority, and the collection allows fans to pay tribute to our iconic characters, while celebrating the legendary, Iron Maiden.”
The collection will be available through Iron Maiden’s online store, speciality retailer Hot Topic and German e-tailer, EMP.