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Ipsy Unveils Collaboration with Addison Rae

Ipsy Promotional image for Ipsy's upcoming collaboration with Tik Toker Addison Rae
Influencer ITEM beauty co-founder, Addison Rae, teams up with IPSY to kick off the second year of IPSY's Glam Bag X.

IPSY, a Beauty for All Industries brand, has announced the launch of Glam Bag x Addison Rae. The fifth edition of IPSY's Glam Bag X program is a collection of beauty favorites curated by Addison Rae, content creator, actress, singer and co-founder of ITEM Beauty with incubator, Madeby Collective. This follows the previous collections from Patrick Ta, Khloe Kardashian, Halsey and Huda. 

"I'm so excited to finally share that I'm the next curator,” says Addison Rae. “I love IPSY because we both believe in self-expression. Whatever inspires yours, I'm totally here for it. I can't wait for you to see everything I picked for my Glam Bag X collab. I'm completely obsessed with throwback looks, so my Glam Bag X is like a trip back to the '90s – but with a modern twist everyone will love. I included my favorite brands to help me show you my fave looks, products, and moments from the most epic beauty decade ever." 

Glam Bag x Addison Rae recipients will get eight full-sized products in the bag. Five of the products are tailored to individual preferences via IPSY's proprietary machine learning technology, IPSY Match, and three can be chosen from a personalized assortment. The collection will include Rae's top selects from brands such as Pat McGrath Labs, Stila, Anastasia Beverly Hills and Kinship, among others, as well as bestsellers from her line, ITEM Beauty. 

"With her unmatched self-confidence and genuineness, Addison has quickly become one of the biggest stars in the world, inspiring many others through her self-assurance and ability to be the best version of herself," says Emine ErSelcuk, senior vice president, merchandising, Beauty for All Industries. "At IPSY, our goal is to inspire self-expression – a goal we share with Addison – which is why we're so excited to bring this fifth edition of our Glam Bag X to life for all Ipsters." 

The full Glam Bag x Addison Rae collection drops in February. 

 

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