Ike Behar Partners with S.K.I. Essentials for Menswear

Ike Behar, an omni-channel brand and manufacturer of luxury menswear, has announced a new licensing agreement with S.K.I. Essentials for premium undergarments and loungewear. The multiyear contract was brokered by licensing firm, Starwood Brands.

“We look forward to partnering with S.K.I. Essentials on this exciting new venture,” says Alan Behar, chief executive officer, Ike Behar. “S.K.I. Essentials is known for their exceptional quality and attention to detail, which makes them the perfect partner to bring our vision for high-quality, comfortable undergarments to life. This collaboration underscores Ike Behar’s continuing evolution to a multi-category lifestyle brand focused on omni-channel distribution, and underwear and loungewear are going to be a compelling next chapter.”

The Ike Behar line of undergarments will include a range of styles, from classic briefs and boxers to lounge T-shirts. The line will be available for purchase at select retailers and online. Ike Behar is available through its network of branded retail stores in the U.S., as well as through select retailers throughout the Americas and online at Ikebehar.com.

“We are honored to have the opportunity to work with Ike Behar,” says Greg Sarway, chief executive officer, S.K.I. Essentials. “Their commitment to quality and innovation aligns perfectly with our own values, and we are confident that together we can create a truly exceptional line of undergarments. We want to express our sincerest appreciation to Starwood Brands for their crucial role in facilitating this agreement.”