Twentieth Century Fox exec Rosalind Nowicki will head Iconix’s entertainment division.

Rosalind Nowicki has stepped down as executive vice president of global sales and retail at Twentieth Century Fox to lead Iconix’s entertainment division and Peanuts Worldwide.

In her new role, Nowicki will oversee the entertainment division and will lead the Peanuts Worldwide team, which continues to benefit from the recent release of The Peanuts Movie and new short form animation content currently airing globally.

She will also be integral in planning and executing the company’s growth strategy for Strawberry Shortcake, which includes a recent partnership with DHX on the development of a new TV series.

Prior to joining Iconix, Nowicki served as the executive vice president of global sales and retail at Twentieth Century Fox. In that role, she oversaw the consumer products strategy for TV properties such as “The Simpsons” and “Empire,” as well as films including Ice Age.

She also served as executive vice president at 4Kids Entertainment, where she oversaw the reinvigoration of “Teenage Mutant Ninja Turtles,” Cabbage Patch Kids and the launch of “Yu-Gi-Oh!” Other experience includes overseeing soft lines for Universal Studios, as well as licensing classic brands like The Little Mermaid and Beauty and the Beast for The Walt Disney Company.

“Roz is an industry leader with extensive experience in strategically building out established entertainment properties,” says John Haugh, president and chief executive officer, Iconix. “She will be a valuable asset as we continue to carefully manage and oversee the growth of Iconix’s entertainment business.”