International, has completed the acquisition of global rights across all product categories for the Pony brand (excluding China and Taiwan) from Hong Kong-based company, Symphony Holdings. Iconix will leverage its expertise in operating athletic and lifestyle brands to maximize the value of Pony by uniting the global Pony brand rights under one roof.
In Asia Pacific, the Pony brand will be managed as a joint venture with Symphony, bringing together the two brand owners to leverage the partners’ respective regional expertise. The timing of the acquisition coincides with a big moment for the heritage athletic brand, as 2022 marks Pony’s 50th anniversary.
“We are proud to announce our global ownership of Pony, which will allow Iconix to control and invest in the brand’s considerable equity, including improved product development and a greater focus on digital and data-based marketing,” says Bob Galvin, chief executive officer, Iconix. “Sports remains a keyfocal point of our portfolio and Pony, with its strong brand recognition and rich heritage in both sport and fashion, has significant potential for global growth. We look forward to evolving the brand to introduce it to a new generation, while also connecting with consumers who already value its heritage. In addition, Pony will be celebrating its 50th anniversary later this year with a very exciting relaunch of the brand with our partners around the world.”
“The Group is delighted to collaborate with Iconix once again on the PONY brand through the sale of its global trademarks,” says Cheng Tun Nei, chairman and chief executive, Symphony. “At the same time, we will mobilize our resources to manage Pony’s business in the Asia Pacific region through a joint venture set up. With our collaboration, it leverages Iconix’s global resources, its valuable experience in branding and licensing operation, coupled with Symphony’s expertise in the Asia Pacific region. As this also coincides with the historical celebration of Pony’s 50th anniversary, we are confident that this will create synergy which would enhance the brand’s influence especially in the Asia Pacific Region.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.