In a three-year licensing agreement, heritage home brand Fieldcrest will partner with Keeco as its new North American licensee across the bedding, bath and window categories. Keeco will design, manufacture and distribute products under the Fieldcrest name and expand Fieldcrest’s retail distribution to include specialty retailers and department stores;

Iconix is growing Waverly, a leader in prints and patterns, and has appointed Himatsingka America as its North American licensee for bath rugs, towels and beach towels;

Mattress manufacturer Reverie has signed a multi-year licensee deal for both Waverly and London Fog in the United States and Canada; 

Mainstream is the new North American licensee for everyday home brand Cannon in the kitchen textiles, table linens and bath towels categorie; 

Luxury home brand Charisma is joining forces with Soft-Tex International as its new North American licensee for Charisma-branded performance memory foam bedding including pillows, toppers, mattresses and bedding accessories;

In another brand extension for Charisma, as a new licensee for the United States, Canada and the United Kingdom, Pink N Blue will take the brand into the baby category for the first time with layette, throws, hooded towels, bedding sets, gift sets, bibs and more; and

Internationally, Bycop SAL, a manufacturer, importer, exporter and distributor in the home textile industry in the Middle East and Gulf Cooperation Council, and Iconix recently renewed their longstanding licensing agreement for an additional ten years through 2039. The deal includes Cannon, Charisma, Fieldcrest and Royal Velvet. 

Mudd and Mossimo will expand into bedding, bath and utility products through a new licensing partnership with Mainstream;  

JS Royal will bring Ocean Pacific  and Candie’s into bedding, window, shower curtains and decorative pillows;

Cathay Home is a new licensee for Joe Boxer in the home category with a focus on novelty items including body pillows as well as basics including sheets, comforter sets, throws and pillows; and 

Pem America has signed on as the home licensee for Material Girl, the juniors’ fashion brand started by Madonna and her daughter, with a focus on tween fashion bedding and bath products. Pem America is building on its existing business relationship with Iconix, which includes licensing partnerships for the Charisma, Cannon and London Fog brands.