Upcycled couture collection is made with discarded materials from Hyundai Motor’s electric vehicles.

License Global

March 23, 2023

1 Min Read
Jeremy Scott with his Re:Style collection.
Jeremy Scott with his Re:Style collection. Hyundai

Hyundai Motor Company has announced Re:Style 2023 with renowned designer, Jeremy Scott.

Re:Style, now in its fourth year, is an eco-friendly upcycled fashion platform with internationally acclaimed designers transforming automotive waste into fashion items. This year features a haute couture collection by Jeremy Scott made with discarded materials from Hyundai Motor’s electric vehicles, together with deadstock fabrics. New materials derived from parts such as wheels, seat belts, taillights and wipers highlight the uniqueness of Re:Style with the innovation and wit of Jeremy Scott. 

The Hyundai Re:Style Exhibition is being presented at AP Again in Seongsu-dong for three weeks. As the first Re:Style exhibition to be held in Korea, the opening, which began March 23, is also in line with the global launch of the new KONA Electric. 

Designs from the Re:Style collection.

The exhibition space is designed with a parametric pixel motif, a representative element of Hyundai Motor’s electric vehicle lineup. In addition to the collection and archive exhibitions, the archive book and brand film will also be showcased for a more sensory experience.

“In line with the global launch of KONA Electric, Hyundai Motor Company is making various efforts to combine the vision of electrification with cultural content,” says Sungwon Jee, senior vice president and global chief marketing officer, Hyundai Motor Company. “We hope Hyundai Re:Style Exhibition’s very first opening in Korea will provide an opportunity to communicate and share the brand's vision of sustainability and innovation with our customers.” 

Related:Hyundai Issues Community-Based NFT

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