Edition by John Boyega will be available at hm.com and in select stores on Oct. 28.

License Global

October 29, 2021

1 Min Read

H&M has announced the upcoming release of Edition by John Boyega, a more sustainable menswear collection. The new Edition collection features fall looks constructed from recycled, organic and innovative materials, such as Vegea — a vegan alternative to leather, partly made from waste from the winemaking industry. 

"John Boyega is a brave leader of a generation that's speaking up for change, believing there's a better way to treat each other and the planet,” says Ross Lydon, head of menswear design at H&M. “H&M is proud to team up with John for Edition by John Boyega, a contemporary, more sustainable collection for men.” 

Edition by John Boyega fuses workwear pieces with floral prints and tie-dye patterns. The collection is made using sustainable materials, which is in line with H&M's commitment to move fashion into a more sustainable future. In the new menswear line, cotton is organic or recycled from textile-production waste or post-consumer waste, nylons and polyesters are recycled, and viscose fibers are from sustainable sources. 

With each piece, Edition by John Boyega shows that pieces can be made in a more sustainable way. A chore jacket (Europe online exclusive) has a patchwork denim design constructed from collected denim garments remade into a contemporary style, while a zip-off puffer jacket (online exclusive worldwide), crafted from Vegea, can be quickly transformed from jacket to vest. 

"I'm excited to collaborate with H&M on a collection that aligns my passions with purpose,” says John Boyega. “Sustainability to me, means thinking about longevity for the benefit of those coming after us. This collaboration has already birthed opportunities for fresh dynamic creatives. Two birds with one stone." 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like