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H&M Announces Collaboration with Iris Apfel

All materials used in the collection are recycled, or sustainably sourced and will launch in 2022.

License Global

September 9, 2021

1 Min Read

H&M has announced a global collaboration with businessperson, interior decorator, fashion designer and style icon Iris Apfel.

The retailer will be celebrating and hosting Apfel's 100th birthday during New York Fashion Week 2021. The birthday celebration and collaboration honor Apfel’s style inspiration around the world for decades.

The Iris Apfel x H&M collection will include includes apparel and accessories inspired by Apfel’s bold sense of style and independence.

Key pieces in the collection include colorful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns. A jewelry and accessory line have also been designed to complement the wardrobe. Taking inspiration from Apfel's layered look and chunky statement jewelry, the accessories’ themes including plants, animals and treasures from another world.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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