Michael Brett will now be responsible for the company’s licensed and category portfolio as well as developing retail partnerships for Neon Tuesday.

NORTH AMERICA–High IntenCity Corp., a manufacturer of fashion jewelry, hair and novelty accessories, has appointed Michael Brett to serve as its senior vice president of business development for both its licensed and specialty divisions.

In his new position, Brett will be responsible for extending the company’s licensed and category portfolio as well as developing strategic retailer partnerships for Neon Tuesday. He will also serve as a liaison for all fashion collaborations for the company’s specialty brand Charm It!

Most recently, Brett served as the senior vice president of licensing at Fantasia Accessories. During his tenure, he launched new categories and expanded the company’s property roster. Before that, he was the executive vice president at ABG Accessories, where he headed sales and licensing for 24 years.

“Michael’s charisma, energy, and expertise are assets that will drive our continued growth," says Renee Levy, founder and president, High IntenCity. “Michael and I share the same vision and creative passion to deliver innovative product that’s fun and elevated.  Through our collaborative efforts, I am confident that we will achieve our goals: expand our brands, categories, and partnerships, and continue to raise the bar as a leader in the industry.”