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Soulland and Hello Kitty join forces for a new global fashion partnership.

License Global

August 12, 2022

2 Min Read
Hello Kitty for Soulland.
Hello Kitty for Soulland.Soulland

For its spring/summer 2023 runway show, the Danish fashion brand Soulland teams up for the first time with Sanrio, the Japanese lifestyle company home of Hello Kitty

“Plus Licens’ creative and business team are extremely pleased to join Sanrio with 

Soulland in this fashion collaboration,” says Malin Jähde Holm, head, softlines, Plus Licens. “Both brands are playful and reach a sensitive fashion consumer with a fashion-forward and sustainable collection.” 

The Soulland meets Hello Kitty collection includes dresses, blazers, pants, shirts, T-shirts and more for both men and women. All the garments are made of organic, recycled and sustainable materials. The designs feature Hello Kitty’s signature icons: her bow, apples and heart, all in red. 

“Hello Kitty is a friend to everyone,” says Silas Adler, co-founder and creative director, Soulland. 

“She is your friend regardless of age, gender, nationality or social status. She offers a sense of comfort and happiness, when there’s so much instability in our world. Working with a fictional character like Hello Kitty gives me the opportunity to explore and play with Soulland in new ways. What really hooks me is characters and concepts that transcend time and keep being relevant.”  

The spring/summer 2023 collection is Soulland’s first take on making a gender-free collection. It contains a variety of fits: tight, straight, loose, and oversized – catering to different body types and preferences. 

Related:Hayati Girl Dolls to Have a Brand-New Look with Hello Kitty Partnership

“We are very excited to team up with such an innovative brand as Soulland,” says Silvia Figini, chief operating officer, Sanrio – EMEA, India and Oceania Mr Men – Worldwide. “Hello Kitty is a true pop icon, loved by generations of kids and adults and inspiration for artists and designers. The collection captures Hello Kitty’s essence, relying on her most iconic elements, her bow and the apple. We are sure our fans around the world will love it.” 

Sanrio is exhibiting at Brand Licensing Europe 2022. Find out more info here

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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