HYPE. has entered kawaii culture with the HYPE. x Hello Kitty collection. The 29-piece adult and kidswear collections explore a “galantine's” approach to Valentine’s Day. Featuring a color palette of pastel pinks and bright reds, the collection includes woven patches and enlarged graphics. Pieces include T-shirts, crewnecks, hoodies, rompers, loungewear sets, shorts, jackets and accessories. Fabrics include faux fur, velvet corduroy and denim. 

Limited-edition accessories include a backpack, lunch box, tote bag and bucket hat. Designed to wear together or alone, the collection is designed to mix and match, pairing items such as the denim jacket and matching jeans, or the sweater and matching jersey shorts. 

The collection launches exclusively at the Carnaby London store, via Justhype.com and selected retailers worldwide on Feb. 10.