Hedley & Bennett, producer of aprons and kitchen gear, has teamed up with Grateful Dead to release a limited-edition collection of psychedelic aprons using the band’s famous dancing bears.
The collaboration was negotiated by Eleni Planet, director, licensing, Warner Music Group, and Jason Kletzky, president, collaborations, Hedley & Bennett.
The Grateful Dead collection consists of two custom designed aprons featuring the Grateful Dead bears. In addition, the aprons’ special features include a collectible Hedley & Bennett patch, an official Grateful Dead x Hedley & Bennett collaborative label and a special edition rainbow-gradient H&B ampersand.
The denim apron is made with a deadstock fabric sourced in Los Angeles, Calif. It is the first officially licensed premium kitchen collection made with the Grateful Dead’s iconic artwork.
“There is so much love for the Grateful Dead in the food world and amongst so many big huge chefs,” says Ellen Bennett, founder, chief executive officer, Hedley & Bennett. “As a Grateful Dead fan myself, I’m so excited to finally share this collection with our #ApronSquad and fellow Deadheads—old and new,” says Ellen Bennett, founder and chief executive officer, Hedley & Bennett. “We’re are thrilled to spread the Grateful Dead’s positivity and creativity with our community and to honor the band’s legacy with this collection.”
The collection is available exclusively on www.hedleyandbennett.com.