The collaboration was negotiated by Eleni Planet, director, licensing, Warner Music Group, and Jason Kletzky, president, collaborations, Hedley & Bennett.
The Grateful Dead collection consists of two custom designed aprons featuring the Grateful Dead bears. In addition, the aprons’ special features include a collectible Hedley & Bennett patch, an official Grateful Dead x Hedley & Bennett collaborative label and a special edition rainbow-gradient H&B ampersand.
The denim apron is made with a deadstock fabric sourced in Los Angeles, Calif. It is the first officially licensed premium kitchen collection made with the Grateful Dead’s iconic artwork.
“There is so much love for the Grateful Dead in the food world and amongst so many big huge chefs,” says Ellen Bennett, founder, chief executive officer, Hedley
The collection is available exclusively onwww.hedleyandbennett.com
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