Branded apparel is out two months before the debut of the “Game of Thrones” prequel.

License Global

June 22, 2022

2 Min Read
Model wearing a hoodie with “Dreams Didn’t Make Us Kings, Dragons Did," quote.
Model wearing a hoodie with “Dreams Didn’t Make Us Kings, Dragons Did," quote.Warner Bros./HBO

Merchandise for HBO’s “House of the Dragon” was released on June 22, “Day of the Dragon,” at the newly enhanced WB Shop. Apparel, home goods and collectibles will feature the aesthetic of the new series, “House of the Dragon,” which premieres Aug. 21 on HBO and HBO Max. 

Inspired by the Targaryen family and the quest to claim the Iron Throne, the collection on the WB Shop includes a limited-edition bomber jacket. The WB Shop will also offer a new, expanded “Game of Thrones” collection. 

Exclusive “Day of the Dragon” merchandise on the WB Shop includes the following: 

  •  “Day of the Dragon” Commemorative Capsule Collection: New logo art celebrates the day with one-of-a kind artistry. In addition to the limited-edition bomber jacket, shoppers can also purchase adult T-shirts and mugs featuring the commemorative “Day of the Dragon” logo. 

  • “Dreams Didn’t Make Us Kings. Dragons Did.” capsule collection: Inspired by the quote “Dreams Didn’t Make Us Kings, Dragons Did,” the collection includes posters, T-shirts, hoodies and mugs adorned with the fierce statement. The “Dragons Did” collection tees are dedicated to House Targaryen and will be available in various designs, including a new baseball T-shirt with raglan sleeves, traditional men’s and women’s T-shirts, a hooded sweatshirt, new color block hooded sweatshirt in grey/black or white/black colors, a sherpa blanket emblazoned with the “Dragons Did” phrase, a personalized mug and premium poster. 

  • Dragon Eye Capsule Collection: Rep House Targaryen with the “House of the Dragon” eye design with new accessories, apparel and housewares. The enormous red dragon eye reflects the new Iron Throne against a black background. The image is also on tees for men and women. There are also “House of the Dragon” eye color-changing mugs (which are heat sensitive), iPhone cases, tote bags, House Targaryen with the Dragon eye tote bags, mouse pads and throw pillows. 

  • Dragon Crown Capsule Collection: The House Targaryen can be channeled with the “House of the Dragon” crown design on fashion, accessories, collectibles and more. The “House of the Dragon” crown is on a laptop sleeve, a hooded sweatshirt (available in black or white), an adult short-sleeve T-shirt and a personalized mug.  

Related:Kross Studio to Release Superhero-Inspired Accessories

Outside the WB Shop, official “House of the Dragon” products will also debut from several partners including Vintage Wines Estates, Treasury Wine Estates and Mikkeller Beer. New merchandise will roll out throughout the summer and into the fall on the WB Shop and other retailers. 

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License Global

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