Universal Brand Development has launched a line of new fashion partnerships for its iconic Monsters archive, featuring Dracula, The Mummy and Frankenstein.
Arriving in time for Halloween, the series of new brand extensions for Universal includes partnerships and distinctive collections with Criminal Damage, Hype and Difuzed; tapping into a growing market for seasonally appropriate, trend led fashion.
“Our iconic brands resonate with fashionistas as well as entertainment fans,” says Hannah Mungo, country director, U.K. and Eire, Universal Brand Development. “These new partnerships enable us to meet the growing consumer demand for fashion items that showcase amazing design and creative interpretations of some of the most beloved characters in the world whilst also providing retailers with unique seasonal solutions.”
After successfully working with Prada, La Garconne and Moschino on a Monsters fashion line, these partnerships come at an exciting time of year. According to research provided by Universal, Halloween reaches a value of nearly £500 million in the U.K. alone with rapid growth year on year. To maximize this demand, Universal Brand Development has signed deals with both ASOS and BooHoo to explore the seasons fashion licensing opportunities.
What’s more, is that Universal Brand Development is seeing the demand rise through the fashion line’s reception with influencers. CC Clarke, a popular Instagram influencer, was pictured wearing the Criminal Damage “Creature from the Black Lagoon” jumper for nearly 2 million followers.
In addition, the Hype x Universal Monsters range will be hosting its own Halloween event in Hackney, London on Oct. 31 to celebrate both the partnership and the holiday in style. This, however, is just the fashion category as Universal Brand Development closes by mentioning the exploration of more categories to support the return of Universal Monsters.