Hanna Andersson Taps Former FTD Executive, Mike Frazzini, as CTO

Children’s apparel brand, Hanna Andersson, has announced Mike Frazzini, who previously served as technology chief of staff for floral and gift marketplace, FTD, has joined the company as chief technology officer. Frazzini will spearhead all technological advancements as the company continues to grow over the next several years.

Reporting to Aimée Lapic, chief executive officer, Frazzini brings over 25 years of leadership experience in the delivery of effective software products, system integrations and novel solutions for e-commerce, business intelligence, ERP, finance and operations. In his new role, he will lead a team in developing the technology to enable growth in e-commerce initiatives, while ensuring high-performance MarTech and back-end technology operations, including data infrastructure and technology governance. 

At FTD, where Frazzini served as technology chief of staff and second-in-command of FTD’s 300-plus person Technology division, he served as the CTO’s principal advisor on matters of technology vision, architecture, craft, process and organization structure. Prior to that, at Iterate.ai, he served as chief of data science and insight products. An e-commerce pioneer, Frazzini was the first technology hire at EBags.com, where he served as CTO and SVP operations. His leadership helped propel the growth of eBags, 6pm.com, Tumi.com and other digital brands, shaping the online retail landscape and culminating in acquisitions by Zappos and Samsonite.

“Mike is a visionary leader with the technology skillset that will help us in reaching our ambitious growth goals,” says Lapic. “We look forward to having him join the Hanna Andersson executive team.”

“Hanna Andersson is such an incredible and well-respected kids’ apparel brand, with huge potential to scale their business even further,” says Frazzini. “I’m looking forward to being part of and collaborating with the team to help achieve those goals.”