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December 13, 2021
Premium children's wear brand, Hanna Andersson, has launched an exclusive “Sesame Street” pajama capsule collection featuring Elmo, Cookie Monster, Big Bird and Oscar the Grouch.
Grounded in Hanna Andersson's classic striped print and super-soft long john silhouettes, the kids-only capsule collection features five styles.
A standard across all of Hanna Andersson's pajamas, the “Sesame Street” capsule collection is Global Organic Textile Standard-certified and made with organic cotton, making them gentle on children's skin and the environment.
"‘Sesame Street’ is a childhood classic, and we are so excited to introduce this new collaboration to our customers,” says Kelly Olmstead, chief marketing officer, Hanna Andersson. “Sesame Workshop's mission of helping kids grow smarter, stronger and kinder aligns perfectly with our brand values at Hanna Andersson and the iconic characters are beloved by so many. This capsule collection aims to celebrate each character in new and unexpected ways, with bold designs that kids will love to wear. The collection will expand with additional product offerings this spring – we're excited for kids to wear their favorite characters year-round!"
"Hanna Andersson's unique, Scandinavian-inspired approach to high-quality design truly brought our ‘Sesame Street’ characters to life with the timeless styles featured in this capsule collection," says Gabriela Arenas, vice president, global licensing, Sesame Workshop. "Combining ‘Sesame Street's’ playful, beloved characters with the collection's made-for-play styles make for memorable family moments for years to come."
The Hanna Andersson x Sesame Street capsule collection is available exclusively at HannaAndersson.com.
Read more about:Sesame Street
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