Hanna Andersson Debuts Crayola Collection

Hanna Andersson, a children and baby apparel brand, is partnering with Crayola to bring to life the new Crayola x Hanna Andersson Collection. Inspired by a shared devotion to championing childhood and empowering children to express themselves through dress and play, the Crayola x Hanna Andersson Collection features Color-In Pajamas that allow for hands-on customization, as well as Hanna Andersson Family Matching Costume and Back-to-School themed pajamas.

Understanding the importance of creativity and play in childhood, these two brands are simplifying the search for more colorful and shared moments at home, helping parents connect with their children through art and self-expression, and demonstrating that creativity is about bringing imagination into action.

“The Crayola brand emphasis on championing childhood is one that Hanna Andersson holds true to its brand ethos,” says Aimée Lapic, chief executive officer, Hanna Andersson. “We are proud to partner with another like-minded, heritage brand that prioritizes childhood creativity and brings a new wave of our beloved pajamas to life in unique patterns and colorways that allow for even more personalization.”

This new collection will make creativity come alive through Hanna Andersson's first Color-In Pajamas, available in long and short pajama sets for 4 to 12-year-olds, enriching kids’ imaginations heading into bedtime. The customizable pajamas feature favorite characters from beloved prints alongside classic crayon graphics for kids to dream big with creativity using Crayola Fabric Markers, included with the pajamas.

“Crayola has inspired artistic creativity and self-expression in children for more than 120 years,” says April Heeren, senior director, Americas outbound licensing, Crayola. “We are thrilled to collaborate with premium lifestyle brand, Hanna Andersson, a brand that shares in the commitment and dedication to childhood imagination and adventure to bring vibrant and playful products to our consumers.”

In time for Halloween, the Crayola x Hanna Andersson Collection will feature Hanna Andersson’s Family Matching Costume pajamas stylized as classic Crayola crayons, allowing each member to be their unique shade in the family Crayon box. The Family Matching line will include two-piece adult pajama sets (Midnight Blue and Brick Red), kids’ pajama sets (Cotton Candy, Sky Blue and Macaroni and Cheese), baby sleeper (Sea Green) and pet Pajamas (Goldenrod). Back-to-school pajamas will round out the collection with signature Crayola crayon patterns in long and short navy-blue sets for 2 to12-year-olds. All pajamas will be made with 100% organic cotton.

The Crayola x Hanna Andersson Collection is available on Hannaandersson.com.