H&A, a U.K. supplier of bath accessories, kids’ toiletries and gifting, and Crayola have teamed up to create a new collection of products for children.
“At Crayola, we’re all about inspiring creativity and imagination through color and innovative play experiences,” says Rob Spindley, licensing director, EMEA, Crayola. “Our partnership with H&A and working with a retailer like Poundland supports our approach to making the Crayola brand available to everyone, while providing kids with stimulating activities so they can colorfully express themselves.”
The collection, which includes hand gel, bath soap crayons, bath crystals, body puff, bath fizzer blocks and body sponges, will launch as part of a Crayola Poundland Event.
“At H&A, we pride ourselves on creating fun, innovative and affordable products,” says Livy Coare, licensing and marketing manager, H&A. “We are excited to be working with Crayola and look forward to continuing this partnership to make kids’ bath time routines full of color and imagination!”