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H&A Announces Colorful Partnership with CrayolaH&A Announces Colorful Partnership with Crayola

The two bring color to bath time with a new collection of products.

License Global

September 15, 2021

1 Min Read

H&A, a U.K. supplier of bath accessories, kids’ toiletries and gifting, and Crayola have teamed up to create a new collection of products for children.  

“At Crayola, we’re all about inspiring creativity and imagination through color and innovative play experiences,” says Rob Spindley, licensing director, EMEA, Crayola. “Our partnership with H&A and working with a retailer like Poundland supports our approach to making the Crayola brand available to everyone, while providing kids with stimulating activities so they can colorfully express themselves.” 

The collection, which includes hand gel, bath soap crayons, bath crystals, body puff, bath fizzer blocks and body sponges, will launch as part of a Crayola Poundland Event.  

“At H&A, we pride ourselves on creating fun, innovative and affordable products,” says Livy Coare, licensing and marketing manager, H&A. “We are excited to be working with Crayola and look forward to continuing this partnership to make kids’ bath time routines full of color and imagination!”  

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.




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