H&M Previews ‘Stranger Things’ Kids’ Summer Collection

In-store collection will be featured as rewards in a new experience within H&M Loooptopia on “Roblox.”
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License Global

May 18, 2023

H&M ‘Stranger Things’ Kids’ Summer Collection
‘Stranger Things’ Kids’ Summer CollectionH&M

Following the launch of the

H&M Loooptopia

experience on “


” in January,


is has announced a new limited-time experience in the metaverse, showcasing an exclusive “Stranger Things” summer collection, also launching in stores and online.

The “Stranger Things

”-inspired summer collection features relaxed and easy summer separates, retro prints inspired by the ’80s and ’90s, graphic T-shirts, varsity-style jerseys and surfer-inspired sets. The 24-piece capsule collection offers a size range for kids ages 8-14 and will be available to shop in stores and online atHm.com.

“Our launch in the metaverse earlier this year is continuing to allow us to explore exciting ways to engage with our current and new customers, like our new ‘Stranger Things’ x H&M Pop-Up Event in H&M Loooptopia on ‘Roblox,’” saysLinda Li, head, customer activation and marketing, H&M Americas. “Bringing one of the most-popular shows on Netflix into our digital H&M Loooptopia world through the ‘Surfer Boy Pizza Delivery

Game’ perfectly aligns with our ambition to provide fun and stylish content for all.”

The “Surfer Boy Pizza Delivery Game” inside H&M Loooptopia launchesMay 25and is inspired by the Surfer Boy Pizza restaurant in Season 4 of “Stranger Things.” In the main hub of Looop City, users can play a fast-paced Pizza Delivery game with “Stranger Things” clothing as rewards, featuring Argyle the Surfer Boy employee. After completing all the deliveries within the experience, they will unlock a special trailer of what will come later this fall within the H&M Loooptopia experience.  

The game includes multiple deliveries at each level and will continue to increase in difficulty. The first round of deliveries will be a small number, but with each new level, these increase along with less time to complete the mission. Later levels are in other biomes to encourage players to explore these spaces.

Launched inJanuary, the H&M Loooptopia experience on “Roblox” is an immersive 3D experience filled with social interaction, engaging environments, mini-games, styling sessions, alternate worlds, events and more. It allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment on the “Roblox” platform connecting millions of people through immersive shared experiences, all while encouraging creativity and self-expression. 

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