License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gucci, Snapchat Step into AR Shoe

TAGS: Gucci Snapchat
This marks the social media platform’s first global branded AR shoe try-on lenses.

Gucci has partnered with Snapchat to release the social media platform’s first global branded augmented reality shoe try-on lenses.

The AR lenses overlay a digital version of Gucci shoes over a smartphone user’s feet to “try on” the products, and a “shop now” button allows consumers to buy the shoes online.

Four styles of footwear in two AR lenses are available on Snapchat now.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.