Gucci, Snapchat Step into AR Shoe

This marks the social media platform’s first global branded AR shoe try-on lenses.
License Global

June 30, 2020

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Gucci has partnered with Snapchat to release the social media platform’s first global branded augmented reality shoe try-on lenses.

The AR lenses overlay a digital version of Gucci shoes over a smartphone user’s feet to “try on” the products, and a “shop now” button allows consumers to buy the shoes online.

Four styles of footwear in two AR lenses are available on Snapchat now.

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