FUBU and Concept One Team Up for Headwear and More

The collection will include backpacks, bags and other accessories.

October 8, 2021

Returning to its headwear roots, FUBU announced it has signed Concept One Accessories for a multi-channel deal to include headwear, bags and backpacks, cold weather products and other accessories. Channels of distribution will include department, specialty, mid-tier, sporting goods, Amazon and the revamped FUBU.com.

Concept One will create authentic nostalgic merchandise, while interpreting today’s version of FUBU in current fashion trends in headwear and accessories.

"I've been a fan of the FUBU brand since their inception in 1992,” says Sam Hafif, chief executive officer, Concept One. “Not only is FUBU built on headwear, but the brands message has never been more relevant. We look forward to bringing FUBU headwear, bags and accessories to market this coming Spring leading up to their 30th Anniversary."

“We started FUBU as a ‘bunch of hats’ and the brand has always been synonymous with headwear,” says Daymond John, founder, FUBU. “It is an honor to partner with a leading headwear company

like Concept One. They make great product, and we have some very special things in the works for our 30th Anniversary next year.”

“FUBU remains an active voice for the Black community and the culture and will continue to be a beacon for equality and human rights for all,” says J. Alexander Martin, co-founder and Executive Vice President creative director, FUBU.

The FUBU license with Concept One Accessories was created by The Brand Liaison as licensing agent for FUBU.