Concept One will create authentic nostalgic merchandise, while interpreting today’s version of FUBU in current fashion trends in headwear and accessories.
"I've been a fan of the FUBU brand since their inception in 1992,” says Sam Hafif, chief executive officer, Concept One. “Not only is FUBU built on headwear, but the brands message has never been more relevant. We look forward to bringing FUBU headwear, bags and accessories to market this coming Spring leading up to their 30th Anniversary."
“We started FUBU as a ‘bunch of hats’ and the brand has always been synonymous with headwear,” says Daymond John, founder, FUBU. “It is an honor to partner with a leading headwear company
“FUBU remains an active voice for the Black community and the culture and will continue to be a beacon for equality and human rights for all,” says J. Alexander Martin, co-founder and Executive Vice President creative director, FUBU.
The FUBU license with Concept One Accessories was created by The Brand Liaison as licensing agent for FUBU.
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