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French Connection Strikes License Deal with Inclusive Footwear Brand SANTE + WADE

The first collection will hit stores in the spring/summer of 2023 and offer various styles.

License Global

August 26, 2022

1 Min Read
Agnès Cushnie (l) and Shola Asante (r) co-founders, Sante + Wade.
Agnès Cushnie (l) and Shola Asante (r) co-founders, SANTE + WADE.SANTE + WADE

Footwear brand SANTE + WADE has confirmed a licensing agreement with global high-end retailer French Connection. 

The footwear label, founded by best friends Shola and Agnès, will work with French Connection to develop, manufacture and market its footwear range for women's collections within the U.K. and Europe for one year.  
"Licensing is an integral part of our business at French Connection,” says Amber Fenner, licensing manager, French Connection. “To partner with an industry innovator whose ethos and quality align with ours is invaluable to bringing the consumer the best possible product at key price points.” 

"Our philosophy is that everyone should have the opportunity to experience beautiful and comfortable shoes, whatever their size,” says Agnès Cushnie, marketing director, SANTE + WADE. “French Connection’s alignment with our values, anchored in celebrating diversity and inclusivity, makes this partnership a natural extension of our strategic growth. We are delighted to partner with such a prestigious brand with a resounding success in the contemporary market.” 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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