France Rugby Appoints New Era as Licensee

Global lifestyle and sports headwear brand named newest licensee.
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License Global

February 15, 2022

New Era

France Rugby has announced New Era as its official headwear licensee in a multi-year deal brokered by IMG. 

The first collection kicking off the partnership features France Rugby's blue, white and red logo across five pieces of merchandise. The new line includes the 9FORTY Adjustable, 9FIFTY Snapback and Trucker styles, as well as two beanie models - the Jake Beanie and the Engineered Cuff Beanie. 

The 2022/23 collection is available now at


. Other styles will launch later in the year.

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