The deal was brokered by The Licensing Group Ltd and will launch on ecommerce April 12.
“We are so excited about the Loteria-Forever 21 Direct-to-Retail licensing program, as Loteria has been a part of the lives of so many Latino families,” says Danny Simon, president, The Licensing Group Ltd. “We believe that the use of these highly recognizable images on fashion and accessories will generate significant consumer interest, especially from young people.”f
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