Forever 21, Lee Launch ‘70s-Inspired Back-to-School Merch

Forever 21 is kicking off this year’s back-to-school season with a nod to nostalgia, unveiling a collaboration with the iconic denim brand, Lee. Inspired by the Americana of the ’70s and Lee’s Rider Jacket, the limited-edition collection introduces a range of pieces that celebrate retro denim classics. The Forever 21 x Lee Collection is centered around denim offerings, which delve into Lee’s heritage, reimagining ’70s-inspired silhouettes in two distinct denim washes – a light and a dark for men and women featuring straight legs, flares and bell-bottom jumpsuits that capture the essence of the era.

“We’re so excited to launch our collaboration with Lee, a brand renowned for its iconic presence in culture and fashion,” says Winnie Park, chief executive officer, Forever 21.  “Our line is inspired by heritage jeanswear but with a modern fashion twist, all while maintaining the exceptional value that Forever 21 is known for.”

The 45-piece collection captures a nostalgic vintage charm, featuring everything from denim jackets and logo T-shirts to button-up tops embellished with classic Western details. Each piece exudes an authentic retro vibe through signature details such as Lee’s spade pocket accents to studs on the men’s Lee Rider jacket. The collection also includes a variety of fall essentials such as dresses, polos, woven tops, knit sets, athletic wear, accessories and more, catering to men, women and kids.

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“Forever 21 is a great destination for shoppers to find fashion and value,” says Jimmy Shafer, senior vice president, Lee. “We are thrilled to see our iconic styles interpreted through their lens and to have the opportunity to introduce Lee to their consumer.”

The Forever 21 x Lee Collection is available in stores, online at Forever21.com and on the Forever 21 mobile app.