In an effort to better authenticate its licensed products in the marketplace and protect fans from potential counterfeits, the Fédération Internationale de Football Association (FIFA) has selected U.S.-based JPatton to provide its product security label and tracking program.

JPatton will provide custom FIFA holographic security hang tags and labels to identify officially licensed FIFA-branded products at retail and around FIFA events. Additionally, FIFA will have access to JPatton’s track and trace system, which will allow mobile product authentication and licensee identification in the marketplace.

“Our licensed product offer is an integral part of the fan experience at our tournaments and our connection with fans globally, so it’s important that customers know they are buying authentic merchandise,” says Sarah Bohner, licensing and retail head, FIFA. “We believe JPatton’s extensive industry experience and patented security products will help us deliver our brand protection program at the highest level while also ensuring those approved licensees that have invested in FIFA can be clearly identified in the marketplace.”

JPatton will immediately begin providing brand protection services and supporting FIFA efforts as the organization prepares for the FIFA World Cup 2022 and the FIFA Women’s World Cup 2023.

“FIFA is a premier global sports brand, and we are excited to help their licensing and retail team reinforce that leadership through our state-of-the-art brand security products,” says Pete Reyes, vice president and managing director, JPatton. “We look forward to leveraging our labels and other custom authentication service to provide increased insight into the FIFA brand.”