Fall ‘Sesame Street’ Collabs for Kids Revealed

Partners include Pottery Barn Kids, Hanna Andersson and Bombas.

License Global

September 29, 2021

1 Min Read

Sesame Workshop, the nonprofit behind “Sesame Street,” is introducing a new lineup of collaborations. 

Vintage-style “Sesame Street” art will brighten kids' spaces in a new collection with Pottery Barn Kids. Exclusive to the retailer, the collection includes bedding and pajamas. 

Hanna Andersson is launching a new range of “Sesame Street” long john pajamas. The collection, launching in November, is a celebration of characters like Cookie Monster, Elmo, Big Bird and Oscar the Grouch in silhouettes and patterns that Hanna Andersson is known for. Sustainably made using Global Organic Textile Standard (GOTS) certified organic cotton, the “Sesame Street” pajamas will be available in sizes for toddlers to tweens. 

“Sesame Street” x Bombas will launch the sixth collection of co-branded socks this fall – now including baby socks, sized 0-6 months and 6-12 months. The baby socks will be available starting Oct. 1 along with new adult, youth and toddler styles. Part of the brands’ shared commitment to raising awareness about family homelessness, the partnership has allowed Bombas to donate over 900,000 pairs of socks to children and families in need nationwide. 

“There might be a chill in the air, but “Sesame Street” fans are staying snug and comfy inside,” says Gabriela Arenas, vice president, global licensing, Sesame Workshop. “This fall, we’ve teamed up with fashion-forward brands who are reimagining our characters using their own aesthetics to create unique designs that families will love. From bedding to PJs to socks, the new offerings are full of fun Sesame surprises.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like