Fabletics Launches Custom T-Shirts Designed by Black Artists in Celebration of Black History Month

100% of net proceeds will go to Imagine Black Futures and Community Spring, organizations focused on Black communities.

License Global

February 2, 2022

1 Min Read
The four Black History Month designs from Melissa Koby and Rob Lewis.
Fabletics

Fabletics has released four limited-edition BHM T-shirts in collaboration with Melissa Koby and Rob Lewis, two artists dedicated to continuing the conversation about Black representation. Named “Kindred,” “Harmony’” “Africobra” and “Festac 77,” each original illustration represents the desire for peace and unity among diverse, underrepresented communities. As part of the collaboration, Fabletics has pledged a $50K donation in support of two organizations selected by both artists, Community Spring and Imagine Black Futures, whose missions are dedicated to strengthening the Black community. 

“My designs are typically set within a soft landscape to give a sense of tranquility, with subjects from various backgrounds symbolizing the balance of power,” says Koby. “My hope is that women everywhere will see a reflection of themselves in my designs.” 

“Learning about the legendary World Black & African Festival of Arts and Culture, more commonly referred to as FESTAC, has given me the space to dream and permission to celebrate the power of gathering for the sole purpose of deepening connection to ourselves and each other,” says Lewis. “I chose a protective hand, cowrie shells and a triangle pattern believed to symbolize prayer on Civil War era quilts, all of which remind me to always honor the depth and richness of my culture.”  

The limited-edition T-shirts are designed on the Fabletics “Go-To” tee silhouette, are relaxed in fit and gender-neutral. The tees are available on Fabletics.com and in retail stores. 

 

Read more about:

fabletics

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like