Fabacus Powers Digital Product Passports in Chinti & Parker’s Mr. Men Little Miss CollaborationFabacus Powers Digital Product Passports in Chinti & Parker’s Mr. Men Little Miss Collaboration

The collaboration with Fabacus and Sanrio cements Chinti & Parker’s position as one of the first to utilize DPPs. DPPs provide consumers with detailed insights into each garment's origin, composition and journey.

License Global

January 13, 2025

2 Min Read
Chinti & Parker’s Mr. Men Little Miss Collaboration, Fabacus
Chinti & Parker’s Mr. Men Little Miss CollaborationFabacus

British luxury knitwear brand Chinti & Parker has announced the launch of its latest Mr. Men Little Miss collection, enriched with Digital Product Passports (DPPs) as part of its continued collaboration with technology provider Fabacus.

The collaboration with Fabacus and Sanrio cements Chinti & Parker’s position as one of the first to utilize DPPs. DPPs provide consumers with detailed insights into each garment's origin, composition and journey.

“Continuing our collaboration with Fabacus to integrate Digital Product Passports into this collection allows us to elevate the customer experience while staying true to our commitment to sustainability,” says Rachael Wood, co-founder and chief executive officer, Chinti & Parker. “It also aligns beautifully with the playfulness, innovation and creativity of the Mr. Men Little Miss designs."

“At Sanrio, we are dedicated to fostering happiness through our brands and collaborations like this demonstrate how beloved characters can inspire positive change,” says Silvia Figini, chief operating officer, Sanrio EMEA, India and Oceania, Mr Men Worldwide. “We’re proud to see Mr. Men Little Miss championing transparency and sustainability through this exciting partnership.”

Each garment in the collection features a QR code that, when scanned, reveals a wealth of information about its materials and sourcing. Consumers can explore the details, empowering them to make informed and value-aligned purchasing decisions.

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“We are proud to enable brands like Chinti & Parker to stay ahead of the curve, with Digital Product Passports becoming a legislative tool in driving transparency and accountability in the near future,” says Andrew Xeni, founder and chief executive officer, Fabacus. “Following our past successes together, this collaboration brings to life the benefits of connected product data, offering consumers visibility while demonstrating the possibilities for a more sustainable and informed fashion industry. We are proud to be using our technology and service to create new, innovative ways for brands to build trust and connection with their audiences."

The Mr. Men Little Miss x Chinti & Parker collection features the brand’s signature vibrant and playful designs with each garment crafted from responsibly sourced materials, combining playful nostalgia with sustainable luxury.

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