On the heels of hosting and performing at the MTV Video Music Awards, musician Doja Cat has announced that she has collaborated with LA-based BH Cosmetics to release her first makeup line.
"Doja Cat is a true creative genius and we were honored to work alongside her to launch this special collection," says Yannis Rodocanachi, chief executive officer, BH Cosmetics. "She really is a 'Badass with Heart' – our brand manifesto at BH – and it was such a pleasure to embark on this epic adventure to make these concepts a reality. I'm so excited for everyone to experience this incredible project. This was a truly authentic collaboration from start to finish."
Doja Cat drew on her long-time love affair and passion for makeup to bring this line to life.
"This collaboration is such a full-circle moment for me,” says Doja Cat. “I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager. One of the first shadow palettes I ever purchased was from BH Cosmetics and I'm so proud to release this collection with them.”
"I remember the first time that I heard and saw Doja, she immediately stood out,” says Fabrice Gibert-Darras, chief marketing officer & general manager, BH Cosmetics. “She has something different to say and show, and she's continuously pushed aesthetic boundaries with her unique point of view. This is everything that BH seeks in a creative collaboration. We are so proud of this partnership and the collection that we developed together."
Inspired by the energy of nature and all its prismatic elements, Doja’s beauty collection is full of textures, high-impact colors and metallics.
"We couldn't be more excited about launching this stellar collection at ULTA,” says Alison Romash, deputy chief marketing officer and head of retail sales, BH Cosmetics. “It's the perfect place for Doja's fans and the young beauty community to discover the luxurious quality of these products – they're a real game-changer for the masstige makeup space.”
This cross-category collection includes eyeshadow palettes, brushes, multi-dimensional highlighters, plumping lip glosses and more. As with all BH products, the full line of SKUs is cruelty-free, vegan and clean. The collection is available now on BHCosmetics.com and will debut at ULTA in-store and online Oct. 3.