Disney, lululemon Launch High-Performance Apparel Collection
Disney and lululemon have launched a new limited-edition collection inspired by both brands’ shared appreciation for wellbeing through joy, fun and movement.
The Disney x lululemon 34-piece dual-gender collection offers a variety of products, including classic lululemon performance styles and casual favorites. Inspired by archival Disney graphics, the collection features modern and elevated takes on the imagery of Mickey Mouse and Minnie Mouse. From raw sketch images and silhouettes to the iconic “Mickey in Motion,” the graphics across the collection blend the magic of Disney with the performance of lululemon.
Essential products in the collection include Align tank top and High-Rise 25-inch pants, Define jacket Nulu, Hotty Hot high-rise short (4-inch), Fleece oversized hoodie, Steady State crew, Steady State pullover hoodie, Pace Breaker Linerless short (7-inch), Everywhere belt bag and Textured Fleece bucket hat.
Disney and lululemon are celebrating the collection through their “Happily Ever Active” campaign, encouraging guests to celebrate the joy of movement. Across social media, the campaign will feature lululemon ambassadors – NBA star, Jordan Clarkson; Ice dancer and Olympian, Piper Giles; marathoner and TV personality, Matt James; Olympian and runner, Colleen Quigley and Peloton instructor, Cody Rigsby – as they showcase and celebrate their own personal forms of joy and movement alongside Mickey Mouse.
Disney x lululemon Align Pant
“We’re excited to partner with Disney on a limited-edition collection that is centered on celebrating joy, movement, and wellbeing – values that are shared by both our brands,” says Michelle Davies, senior vice president, global community, lululemon. “Our team was inspired by archival graphics to create a collection that naturally integrates the magic of Disney with the high performance of lululemon. With the help of our ambassadors, we are delighted to bring the ‘Happily Ever Active’ spirit to our guests worldwide.”
“Lululemon and Disney teaming up is a dream come true for fans of both iconic brands and this collaboration blends the joy and magic of Disney with the innovative, high-performance apparel lululemon is known for, creating a collection that is fun and functional,” says Liz Shortreed, senior vice president, global softlines, Disney Consumer Products. “This is another great example of bringing the beloved magic of Mickey Mouse and Minnie Mouse to a globally recognized brand as we continue to deliver new and unexpected collaborations to fans and consumers around the world.”
The limited-edition collection launches on November 12 in North America and Nov. 13 in Europe and Asia-Pacific, available in select lululemon stores and at lululemon.com. Select pieces from the collection will also be available online at DisneyStore.com, select Disney Stores in North America, select locations at Walt Disney World Resort and soon to select locations at Disneyland Resort.
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