Disguise Appoints New Market Leads for the U.K. and France

Two new execs charged to spearhead sales of costume apparel.

September 15, 2021

Disguise has announced two key costume hires to their growing sales team in EMEA. The brand is bringing on Kim Lucas and Nathalie Ferrier to lead the two largest dress-up markets in EMEA, the U.K. and France.

“The U.K. and France are Europe’s strongest dress up markets, so it is critical we have a talented and experienced staff running the development and local sales there, and Kim and Nathalie are the cream of the crop,” says Tara Hefter, president and general manager, Disguise. “Their backgrounds and their personalities are the perfect fit for the Disguise culture, and we are thrilled for them to lead our rapidly expanding team. We look forward to Kim and Nathalie growing some key and soon-to-be-announced major licenses in EMEA.”

Kim Lucas, business development lead for the U.K. and Ireland, will be overseeing the development of the U.K. business alongside the senior management team. Lucas brings apparel experience acquired throughout her career most recently at Christy’s by Design where

she helped grow the costume business. Lucas’ insight into the U.K. and Ireland licensor-driven dress up industry along with her many retailer relationships will further Disguise’s growth and expansion in these key markets.

Nathalie Ferrier, business development manager for France & Benelux, brings over 20 years in the toy and dress-up industry, including years working for Amscan. Ferrier will develop the French and Benelux markets via direct-to-retail, working with local distribution partners and accounts. Her local presence as well as her dress-up knowledge and relationships will build upon Disguise’s growing business in these important countries.

“We are excited to welcome Kim Lucas and Nathalie Ferrier into Disguise EMEA,” says Tony Lewis, sales and marketing director, Disguise EMEA. “With their breadth of industry experience in dress-up they are both sure to drive further expansion into retail and deliver a truly professional service to our customers.”