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May 17, 2023
Disguise, a costume design and manufacturing company, has announced a new multiyear contract with MGA Entertainment (MGA), a toy and entertainment company, to design, manufacture and distribute costumes and dress-up accessories around the globe for MGA’s brands, including L.O.L. Surprise!, Rainbow High, Little Tikesand Bratz.
“We have prior experience collaborating with MGA Entertainment and are well aware of the immense popularity of their brands in retail, as well as the fervor for dressing up as these characters,” says Tara Cortner, president and general manager, Disguise. “We have exciting and innovative ideas for these lines, and you can look forward to seeing them in stores and online all over the world later this year.”
“We are pleased to be extending our relationship with Disguise,” says Mindy Puente-Escalera, senior vice president, global licensing, MGA Entertainment. “Their attention to detail and creative ideas for costumes and dress-up bring a new level of interactive play to L.O.L. Surprise! and Rainbow High. It’s important to us that our brands continue to have many touchpoints allowing us to engage with our fans, and we believe these new products will be fan favorites from the start.”
Disguise’s costumes and accessories for MGA Entertainment brandswill be available online, at major retailers and specialty stores worldwide this year.
See MGA Entertainment at Licensing Expo, taking place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.
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