Designer Maxjenny Creates Hello Kitty Capsule Collection

Described as demi-couture, the collection is a combination of the Hello Kitty brand and Maxjenny’s beaten viscose.

“Hello Kitty is an iconic character that for me represents the colorful and over-the-top cuteness of kawaii that I’ve been really excited to explore,” says Maxjenny Forslund, owner and designer, Maxjenny. “I love Stockholm. The beauty of the city and its people. I’m so happy with my new store location – in the center of where things happen. It will be a magical experience with innovative color displays and explosive aesthetics – perfect for my Maxjenny x Hello Kitty launch!”

The Hello Kitty capsule includes peplum jackets, tights, long shirts and sporty tights and will be available in the new Maxjenny! store at Riddargatan 2 in Stockholm, Sweden.