Designer Maxjenny Creates Hello Kitty Capsule Collection

The latest project is an exclusive range featuring Sanrio’s Hello Kitty.

License Global

August 21, 2021

1 Min Read
maxjenny.png

Scandinavian designer Maxjenny has created a Hello Kitty capsule collection.

Described as demi-couture, the collection is a combination of the Hello Kitty brand and Maxjenny’s beaten viscose.

“Hello Kitty is an iconic character that for me represents the colorful and over-the-top cuteness of kawaii that I’ve been really excited to explore,” says Maxjenny Forslund, owner and designer, Maxjenny. “I love Stockholm. The beauty of the city and its people. I’m so happy with my new store location – in the center of where things happen. It will be a magical experience with innovative color displays and explosive aesthetics – perfect for my Maxjenny x Hello Kitty launch!”

The Hello Kitty capsule includes peplum jackets, tights, long shirts and sporty tights and will be available in the new Maxjenny! store at Riddargatan 2 in Stockholm, Sweden.

Read more about:

Sanrio

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like