Crayola, Shinola Detroit Team Up for a Watch

The limited-edition watch features vibrant colors mixed with timeless design.
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License Global

September 27, 2021


The 38mm Crayola Detrola is a new watch from Detroit’s Shinola brand made in collaboration with Crayola.  

The collaborative item boasts a yellow case and dial, green strap and indices, red details, stainless-steel core, durable TR90 resin case and hand-assembled movement. 

The packaging for the Crayola Detrola, created by Detroit-based artist Tony Whlgn and his son Cain, complements the limited-edition timepiece’s design. Whlgn’s signature style is brought to life through classic Crayola crayons. 

“We are so excited to collaborate with Crayola again after the success of our partnership on the celebration of Silly Putty’s 71st anniversary in March,” says Shannon Washburn, chief executive officer, Shinola. “We are finding our customer is gravitating towards color and familiarity, and Crayola is no doubt the perfect partner to bring out the joy of childhood in all of us.” 

The Crayola watch – the latest launch from Detrola – adds its own personality to the mix through vibrant colorways and fun

packaging. These highly collectible watches aim toward the younger crowd. 

“We are thrilled to launch a second commemorative watch with American-born brand, Shinola,” says Warren Schorr, vice president of business development and global licensing, Crayola, “At Crayola we strive to help parents and teachers raise creatively-alive kids, this iconic colorful watch will remind each consumer that creativity has no age limit and expression lives in the heart of everyone!” 

The Crayola Detrola is available in Shinola stores, online at

and at select wholesale partners.  

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