Cloudco Inks New Care Bears Agency Partnerships, Retail Deals

Cloudco Entertainment, the global children’s entertainment company behind the Care Bears brand, has announced a new wave of agency partnerships and retail deals across the EMEA region, ahead of Brand Licensing Europe (BLE) 2024. These strategic collaborations aim to expand the Care Bears’ footprint in key markets and introduce a broader range of product offerings to fans across Europe and the Middle East.

Among the newly appointed licensing agents are Maria Maranesi Maurino in Spain, Planeta Junior in Central and Eastern Europe, Spacetoon in the Middle East, Lisans in Turkey, Maurizio Distefano Licensing in Italy, NLC in the Nordics and ELC in Cyprus and Greece. These new agents will be instrumental in bringing Care Bears to new audiences and markets while complementing Cloudco’s existing partnerships with Bulldog in the U.K., Bavaria in Germany, Sagoo in France, CLM in South Africa and Mediogen in Israel. Together, they will ensure the Care Bears brand continues to grow and thrive across the region.

In addition to these new agent partnerships, Cloudco Entertainment has secured several retail agreements, bringing Care Bears products to major retailers throughout EMEA. New retail partners include Prisma in the Nordics, Kiabi and La Redoute in France, Marks & Spencer in the U.K., Biedronka in Poland, HMV and Claire’s Accessories, as well as Ernstings Family and C&A in Germany. The brand will also see exclusive direct-to-retail collaborations with Pepco and Smyk and a partnership with Women’s Secret.

The expansion into health and beauty products also marks a significant development for Care Bears in EMEA, with new product lines launching with Polyflame in France and the Middle East and Lekam in Poland. These collaborations will introduce Care Bears-themed health and beauty products, further broadening the brand’s appeal and reach.

 “We’re incredibly excited to continue expanding Care Bears across the EMEA region through these new partnerships,” says Kimberley McIntyre, senior licensing manager, Cloudco Entertainment. “The brand’s ability to span multiple generations makes it a perfect fit for so many categories and markets. We’re thrilled to collaborate with such strong partners and retailers as we bring Care Bears to even more fans.”

Cloudco Entertainment will be at BLE at stand B231.