Chupa Chups, 6ixty8ight Team for Loungewear Collection

Chupa Chups has announced an exclusive collection in collaboration with 6IXTY8IGHT, a women’s fashion brand in Asia.

The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, showcasing a range of apparel from lingerie to casual wear. Featuring 10 products, ranging from sporty chic lingerie to retro-cool T-shirts and cozy pajamas, all infused with Chupa Chups’ nostalgic charm.

The collection is available online and in stores, reaching a broad audience. Items can be found at 6IXTY8IGHT stores across China, Hong Kong, Taiwan, Singapore, Philippines, Indonesia and Malaysia.

Marta Ballesteros, global licensing manager, Perfetti Van Melle Group, will be discussing the Chupa Chups brand in a panel discussion, “How to Build a Lifestyle Brand,” at 1:45 p.m. on Tuesday, Sept. 24 at Brand Licensing Europe, London.