March 13, 2023
has teamed up with British fashion designer, Christian Cowan, for a “
” collaboration, which builds on the recent momentum generated following the brand’s 25th anniversary celebrations in 2022. The limited-edition “Teletubbies” collection featuring the characters in signature fashion poses printed on hoodies, T-shirts and denim, is available for purchase on Christiancowan.com.
Cowan has also created a pair of knee-high boots in tribute to his favorite Teletubby, Dipsy, in neon green plush fabric.
The deal was brokered by WildBrain with H&S on behalf of Christian Cowan.
Cowan was inspired in creating the new collection to merge the Teletubbies with iconic, playful fashion campaigns that featured on billboards and magazine pages in the early ’90s when the brand first launched. The collaboration reunites Cowan with the brand after the appearance of the Tinky Winky costume character at an exclusive, behind-the-scenes tour of Cowan’s show at New York Fashion Week in September
“I grew up watching the Teletubbies, so being able to combine that nostalgia with my passion for fashion is a dream come true,” says Cowan. “The characters’ fun, playful personalities match my own design aesthetic, so I’m excited to launch this new collection to show the Teletubbies in a new light and celebrate them as the stars that they are.”
“We’re absolutely thrilled to be partnering with Christian on this new ‘Teletubbies’ fashion line,” says Jim Fielding, chief marketing and brands officer, WildBrain. “Christian’s vision as a designer is unparalleled, and his playful, creative sensibilities are an ideal match for the Teletubbies. At WildBrain, we want to ensure all ‘Teletubbies’ fans have the opportunity to celebrate their love for the brand, both on and off screen. Christian has created an innovative and stylish line that adult fans are sure to love, while younger fans now have plenty of new opportunities to engage with Tinky Winky, Dipsy, Laa-Laa and Po through our new content on Netflix and YouTube.”
The Teletubbies’s 25th anniversary activity included an appearance on “Britain’s Got Talent,” a commemorative light-up ceremony of the Empire State Building, a performance on the main stage at Pride in London and a partnership with RuPaul’s DragCon U.K.
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