This capsule fuses key moments in Ali's career, other tastemakers of the '60s, Don C's signature style and the Champion brand ethos in a collection of reimagined boxing-inspired pieces in new designs and colors.
"As the blueprint of the Be Your Own Champion spirit, Ali's athleticism, activism, confidence and dominance in the ring made him an icon," says John Shumate, vice president, brand marketing, Champion. "Decades later, Ali's influence still resonates. He's credited by some of today's biggest athletes for defining swag, style and what it truly means to be a champion and the Greatest Of All Time."
"The opportunity to collaborate with Champion and commemorate Muhammad Ali's 80th Birthday was a full-circle moment for me," says Don C. "As a kid, I always looked up to Muhammad Ali as a world-class Champion, both in the ringand in the community, and I wanted this capsule to represent how he continues to inspire fashion and culture in an elevated way."
This third drop is a part of the multi-year partnership between Champion and Muhammad Ali Enterprises, owned by Authentic Brands Group in conjunction with Lonnie Ali, a trustee of the Muhammad Ali Family Trust and includes global integration across Champion's brand platforms.
The collection is available in minimal quantities onChampion.com
and at select retailers nationwide.
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